Category: Explanations

Third party providers can be divided into these categories:

• Ad – display and measurement of advertisements
• Analytics – tracking site visitor behavior
• CDN – providers that host public shared utilities or private content of their users (bootstrapcdn.com, cdnjs.cloudflare.com, …)
• Content – providers that facilitate publishers and host syndicated content
• Customer Success – support and customer relationship management functionality
• Hosting – providers that host the arbitrary content of their users
• Marketing – sales, lead generation, and email marketing functionality
• Social – social networks and their affiliated integrations
• Tag Manager – provider whose sole role is to manage the inclusion of other third parties
• Utility – code that aids the development objectives of the site owner
• Video – providers that host the arbitrary video content of their users
• Other – uncategorized or non-conforming activity

The three primary usage patterns of third-party resources:

• Generate and consume data (analytics, social providers,)
• Monetize web traffic (marketing and ad networks)
• Simplify development (analyze user behavior, video, image, font and library hosting …)